Realizing Tourism Potential
Few countries in the world can claim the richness of history, the diversity of cultures and languages and the variety of terrains and agro-climatic zones that Pakistan is privileged to be home to. The fifth largest country in terms of population and located at the heart of the Silk Route, Pakistan has welcomed traders and settlers from far of regions and absorbed what was the best of them into the traditions, arts and crafts and even cuisines that exemplify Pakistan.
Pakistan is unique and yet, largely unknown – and to allow the world to discover Pakistan, it is essential that the hospitality industry flourish. Pakistan has immense potential within the tourism and hospitality landscape and the same sectors have been identified as priority areas for youth engagement, investment and skills development by the Government. One of the limitations facing the sector is the dearth of qualified people equipped to take up managerial and executive positions leading the industry.