It is with pleasure that Tourism Promotion Services (Pakistan) Limited, the owner and manager of Serena Hotels, Pakistan, has entered into a collaboration with the Ecole hôtelière de Lausanne, Switzerland (EHL) to launch the present Hospitality Management Executive Education Program in Pakistan. I believe and hope that initiative will provide an excellent opportunity for continuous education for Tourism professionals in Pakistan.

The Hospitality and tourism sector is largely recognized as one of the key, priority areas for the engagement of youth and the development of skills required to propel Pakistan’s economy. We at Serena Hotels believe in the need continuously to build capacity of local talent in Hospitality Management in view of the country’s substantial and still largely untouched tourism potential and in line with the Government’s objectives.

EHL, enjoys the well-earned reputation of being amongst the finest Hotel and Tourism institutions globally. Serena Hotels are thus proud of this timely association, whose aim is to enable destination Pakistan to offer world class hospitality standards.

I wish this initiative the greatest success.